Market Proof Marketing · 2026-07-30 · 45 min
Kevin is joined by Julie and Caroline to celebrate Episode 450 (only 50 to go until the grand finale…), perform Market Proof Marketing’s first dramatic live reading, and dig into why the flashy, top-down fixes so many builders reach for are rarely the ones that actually move the needle. They also break down the Q2 Online Sales Benchmark data, talk through the risks of AI-generated content strategies, and unpack what happened when OpenAI's newest model got a little too curious for its own good. Story Time: Julie: Getting ahead of the aftermath Caroline: Zoom in, zoom out Kevin: Fix the root, not the symptom Announcements: Online Sales and Marketing Summit - Austin, Texas - October 1-2, 2026 - 90% sold out! Don't wait to get your ticket. In the News: Q2 Online Sales Benchmarks OpenAI and Hugging Face partner to address security incident during model evaluation Google Local Services Ads Transitioning To Google Ads Platform It Works Until It Doesn't: AI Content Strategies That Backfire
Ep 452: Building Trust Through Value79 / 100
Ep 447: 20 Years, Zero Regrets71 / 100
Ep 451: The Cheat Code Isn't the Answer
Ep 449: Get Specific or Get Skipped
Ep 448: A Tale of Two Home Buying Journeys