96. Series 3 | Episode 11. How Marketers Can Leverage SDR’s to Drive Pipeline with Catarina Hoch, VP of Global Marketing at Operatix

Episode notes

Marketers play a crucial role in generating leads, raising brand awareness, and ultimately fueling the sales engine. One often overlooked resource that marketers can leverage to maximise their pipeline is the use of sales development representatives (SDRs). And in today’s podcast, we will explore what SDRs are and how marketers can effectively utilise them to drive pipeline growth. And there's no better person to talk to about this than Catarina Hoch , VP of Global Marketing at Operatix . Not only has Catarina been an SDR previously, but Operatix provide outsourced SDR teams for B2B Tech companies, so she has a wealth of knowledge about what works and what doesn't. We cover: What does a Sales Development Representative (SDR) do? How do they fit into a typical sales team? How marketers can best work with SDR's to increase pipeline. The best metrics to track. Outsource or hire the SDR function? What are the best tools for SDR's to use? And so much more. Market Mentors is

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• In Pursuit of Freedom | Chris Walker, S3E2ProfitLed Podcast · on B2B marketing92 / 100
• From HBS Dropout to Successful SaaS Exit with Palash Soni, CEO of GoldcastSaaS Scaling Secrets · on B2B marketing85 / 100
• Find All the Citations ChatGPT is Using to Answer Your Target Customer's QuestionsIn the Pit with Cody Schneider · on B2B marketing84 / 100
• Why B2B brands should be doing influencer marketing with Ishveen JollyThe Dave Gerhardt Show · on B2B marketing83 / 100
• 175: Treat Your Community Like a Product (w/ Dave Gerhardt, ExitFive)Move The Needle · on B2B marketing83 / 100
• $4.5m ARR, $0 Raised: Tom Hunt on Building Fame (Getting to Aha!)Cash Machines · on B2B marketing74 / 100

• 105. Series 4 | Episode 5. The Current State of SaaS Brand Building and AI in B2B Marketing, with Michelle Huff, CMO at Alteryx67 / 100
• 104. Series 4 | Episode 4. Is B2B Content Marketing Still Worth It in 2025? With Araminta Robertson, Founder & MD of Mint Studios65 / 100
• 103. Series 4 | Episode 3. How to Build Trust and Drive Growth with B2B Influencer Marketing, with Vahbiz Cooper, Digital Marketing Manager at Demandbase54 / 100
• 102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader84 / 100
• 101. Series 4 | Episode 1. Reality of Job Searching as a Senior B2B Tech Marketer Today with Lisa Vecchio, Enterprise Marketing Director at Veed.io