87. Series 3 | Episode 2. Recruitment and B2B Marketing Parallels + Startup Marketing Advice, with Sam Kuehnle, VP of Marketing at Loxo

Episode notes

Are there any similarities between recruitment and B2B marketing? On the surface, they may seem like different jobs requiring different skill sets, but if you look closely, you’ll find that both disciplines have more in common than meets the eye. However, as modern marketing has become more commonplace, the recruitment industry lags behind. So what can recruiters learn from the transformation B2B marketers have been through? In this podcast, we’ll dig into exactly that. Plus, as Sam Kuehnle has been hired as Loxo’s first marketer, we’ll also discuss his first 90 days and his advice for making a success of a role like his. We cover; B2B Marketing and Recruiting: The Surprising Similarities Transforming Recruiting: Lessons from the Evolution of B2B Marketing The 90-Day Reality of Being a Startup's First Marketer No Playbook Exists for Growing a Marketing Team And so much more. Market Mentors is

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• AI Was A Waste of Time, Until It Wasn't with Megan BoshuyzenMaking Sense of Martech · on Demand generation91 / 100
• How to Build a B2B Podcast That Drives Pipeline with Tom Hunt (Growth Activated)Cash Machines · on Demand generation82 / 100
• Pipeline > Clicks: The Paid Ads Mistake Killing Revenue | Ep. 60 w/ Brian Koffler (D.I.G.S. Marketing)Is Anything Real? · on Demand generation81 / 100
• The AI-Native GTM Playbook | Sam Blond, MonacoThe Peel with Turner Novak · on Demand generation79 / 100
• Why Memes Beat Rage Bait for Real Revenue GrowthIn the Pit with Cody Schneider · on Demand generation79 / 100
• Episode 28, Part 1 - Rory Brown: Forecasting Truth, Not Storytelling, in the BoardroomThe Growth Workshop Podcast · on Demand generation77 / 100

• 105. Series 4 | Episode 5. The Current State of SaaS Brand Building and AI in B2B Marketing, with Michelle Huff, CMO at Alteryx67 / 100
• 104. Series 4 | Episode 4. Is B2B Content Marketing Still Worth It in 2025? With Araminta Robertson, Founder & MD of Mint Studios65 / 100
• 103. Series 4 | Episode 3. How to Build Trust and Drive Growth with B2B Influencer Marketing, with Vahbiz Cooper, Digital Marketing Manager at Demandbase54 / 100
• 102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader84 / 100
• 101. Series 4 | Episode 1. Reality of Job Searching as a Senior B2B Tech Marketer Today with Lisa Vecchio, Enterprise Marketing Director at Veed.io67 / 100