81. Series 2 | Episode 44. Developer Marketing - Expert Tips to Make a Success of It, with Christie Fidura, Director - Salesforce Developer Community at Salesforce

Episode notes

Developer marketing can be quite challenging for a lot of B2B marketers. Not only do developers dislike being ‘marketed to’, but they can often be a tough audience to reach. So how can you make a success of it? Today I’m joined by Christie Fidura , a developer marketing expert and someone who’s been doing developer marketing for over a decade. We talk all about developer marketing: why it’s regarded as hard to do how you can find out more about what your developer audience wants examples of what resonates with that audience. If you’re in developer marketing or want to become better at it, this isn’t an episode you want to miss. Market Mentors is

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