69. Series 2 | Ep 32 An Expert Guide to Event Attribution for B2B Marketers, with Jon Kazarian, Founder and CEO of Accelevents

Episode notes

Events have long been an important part of a well-rounded marketing strategy, especially in the B2B space. But as technology has evolved, and the global trend of remote working has emerged, B2B events have changed a great deal over the last few years. So with this change and the emergence of hybrid events, how should you tackle event attribution? In this week’s podcast episode, Jon Kazarian shares valuable guidance on how to tackle event attribution to help you achieve your marketing and sales goals, and grow your business. We cover; Why events are still a great play for B2B companies looking to grow and win more business What the problem has been with event attribution in the past For anyone about to run an event - what sort of data should they be collecting and why? How Jon recommends marketers focus on attributing leads and revenue to events The biggest mistakes people make when trying to attribute revenue to events The types of events that are seeing the most success right now Tools or tech that you’d recommend to event marketers to help with attribution?

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