57. Series 2 | Ep 20 How to Develop a Successful B2B Tech Marketing Career Based on Several Different Specialist Disciplines, with Laura Hauser, VP Marketing at Griffin

Episode notes

When hiring B2B marketers, some businesses tend to put too much emphasis on finding people with experience specific to the position in question. This week’s guest is here to demonstrate why you should always give marketers the chance to transfer their skills and knowledge into new roles or industries. In this episode, Laura Hauser tells Matt Dodgson about how she’s built a successful marketing career by mastering several specialist disciplines at different stages of her development. They cover; How moving from a marketing agency to a client side role for B2B Tech Startup as their first marketer helped shape her career Whether or not specialising or being a generalist B2B marketer is better for your long term career What it was like working for a true Scaleup, Atlassian Laura's insights from growing her team at Adaptavist from herself to 45 people over four years How Griffin, a Fintech Startup, attracted Laura to work for them How important it is for companies to hire B2B marketers with experience of their domain What it's like to go back to working for a Startup to set up their marketing And so much more... Market Mentors is

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