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52. Series 2 | Ep 15 How Oren Greenberg Used Strategic Growth Marketing to Help Drive a 10x Increase in Kite’s Revenue

Market Mentors · 2022-02-15 · 37 min

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Topics in this episode

Marketing strategyB2B marketingGrowth Marketingoren greenbergmarket mentors

Episode notes

In this week’s episode, Oren Greenberg tells us about how he took Kite on a growth journey, helping to build out the marketing function from scratch and scale the business with a 10x increase of revenue. He covers; Why Kite needed Oren's expertise The first steps he took to put the right foundation for growth in place How he decided which growth experiments to run The channels they used and why The metrics he was tracking The tech stack he used What results he achieved for Kite The key learnings And so much more... Market Mentors is

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