52. Series 2 | Ep 15 How Oren Greenberg Used Strategic Growth Marketing to Help Drive a 10x Increase in Kite’s Revenue

Episode notes

In this week’s episode, Oren Greenberg tells us about how he took Kite on a growth journey, helping to build out the marketing function from scratch and scale the business with a 10x increase of revenue. He covers; Why Kite needed Oren's expertise The first steps he took to put the right foundation for growth in place How he decided which growth experiments to run The channels they used and why The metrics he was tracking The tech stack he used What results he achieved for Kite The key learnings And so much more... Market Mentors is

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• In Pursuit of Freedom | Chris Walker, S3E2ProfitLed Podcast · on B2B marketing92 / 100
• From HBS Dropout to Successful SaaS Exit with Palash Soni, CEO of GoldcastSaaS Scaling Secrets · on B2B marketing85 / 100
• Find All the Citations ChatGPT is Using to Answer Your Target Customer's QuestionsIn the Pit with Cody Schneider · on B2B marketing84 / 100
• Why B2B brands should be doing influencer marketing with Ishveen JollyThe Dave Gerhardt Show · on B2B marketing83 / 100
• 175: Treat Your Community Like a Product (w/ Dave Gerhardt, ExitFive)Move The Needle · on B2B marketing83 / 100
• $4.5m ARR, $0 Raised: Tom Hunt on Building Fame (Getting to Aha!)Cash Machines · on Marketing strategy74 / 100

• 105. Series 4 | Episode 5. The Current State of SaaS Brand Building and AI in B2B Marketing, with Michelle Huff, CMO at Alteryx67 / 100
• 104. Series 4 | Episode 4. Is B2B Content Marketing Still Worth It in 2025? With Araminta Robertson, Founder & MD of Mint Studios65 / 100
• 103. Series 4 | Episode 3. How to Build Trust and Drive Growth with B2B Influencer Marketing, with Vahbiz Cooper, Digital Marketing Manager at Demandbase54 / 100
• 102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader84 / 100
• 101. Series 4 | Episode 1. Reality of Job Searching as a Senior B2B Tech Marketer Today with Lisa Vecchio, Enterprise Marketing Director at Veed.io