49. Series 2 | Ep 12 Working with B2B Copywriters to Maximise the Value Your Tech Business Gains From Content Marketing, with David McGuire, Co-Owner at Radix Communications

Episode notes

B2B content writing has experienced a boom period over the past two years, as the global shift to remote working has changed the way buyers interact with marketing and sales. In this episode, David McGuire , Co-Owner & Creative Director of Radix Communications talks to Matt Dodgson about how B2B companies can work strategically with their writers to maximise the value gained from content marketing. They cover; - Why it's so hard to hire quality B2B Tech writers right now - What you should include in a brief to engage a copywriter or copywriting agency - What should the hiring process should look like for B2B Tech copywriters - How important soft skills are when hiring B2B Tech copywriters - Tips to get the best work from your copywriter - How best to review and quality check a copywriters work - steal David's 15 point quality checklist here . - Where you can go to learn more about becoming a better writer And so much more... Market Mentors is

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