Managing Marketing · 2026-05-26 · 49 min
The Starcom Australia leadership team, CEO Matt Houltham, Chief Operating Officer, Louise Romeo, and Chief Client & Growth Officer Scott McCaffrey explore the evolving definition of a media agency partnership as AI continues to reshape the industry. As the marketing landscape faces "twin evil forces" of increasing uncertainty and growing complexity, the conversation dives into how agencies must move beyond simple efficiency to drive true business effectiveness. And they address the future of partnership, highlighting why being a proactive partner means knowing a client’s business inside out to solve complex commercial challenges rather than just selling media solutions. Listen on Apple: Listen on Spotify: Listen on Google: Listen on Stitcher: Listen on Podbean: For more episodes of TrinityP3’s Managing Marketing podcast, visit Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
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