Managing Marketing · 2026-06-09 · 49 min
Nick Jackson is the CEO and co-founder of Artist Partners, and collaborates with Andrew Mote, the Principal and Founder of Mote Advisors on analysing and advising superannuation funds on meeting their fiduciary responsibilities when it comes to their marketing investment. The explore the complexities of marketing within the Australian superannuation industry, focusing on regulatory scrutiny, measurement challenges, and strategic insights for marketers aiming to demonstrate member benefits and business outcomes. For a sector that manages more than $4.13 trillion in funds, making it one of the world's largest pension systems, and spending $482 million a year on marketing and sponsorship, this is an essential conversation to eavesdrop on. Listen on Apple: Listen on Spotify: Listen on Stitcher: Listen on Podbean: For more episodes of TrinityP3’s Managing Marketing podcast, visit Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
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