Managing Marketing · 2026-04-28 · 25 min
Joel Kleber, CMO of Jim's Group, admits that he’s not a classically trained marketer. And thankfully is glad that he’s not. Otherwise he may never have achieved the commercial heights that he has if he was bogged down by process, frameworks and risk-averse thinking. Joel shares how he helped spearhead the explosive growth of Jim’s Group with their digital presence and franchise recruitment strategy. Which now achieves over a $1b annual turnover from over 5,700 franchisees across more than 50 divisions in Australia, NZ, Canada, and the UK. From AI tools, failing, and harnessing real authenticity, to letting go and trusting the network to inspire people, Joel shares Jim’s Group’s unique recipe for success. Listen on Apple: Listen on Spotify: Listen on Stitcher: Listen on Podbean: For more episodes of TrinityP3’s Managing Marketing podcast, visit Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
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