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Running the Business While Selling It: Preserving Value in a Distressed M&A Process

M&A Advisor Podcast · 2026-06-26 · 39 min

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Episode notes

A fireside chat from the 2026 Distressed Investing Summit (Deal Forum, Four Seasons Resort, Palm Beach, FL). When a business hits distress, the panic is immediate. Nobody knows how much cash is left, who's in charge, or what they owe. In this candid panel, a CRO, an investment banker, a private equity buyer, and a restructuring attorney break down how to keep a company running while you sell it, and how to find the value hidden inside a struggling business. They cover the psychology of displaced management, why "go find a buyer" is often the wrong first move, and the real case where they cut 90% of customers and still extended runway by 30 days. In this episode: Why every distressed situation is paced by liquidityThe psychology of parachuting in and why management fears the CROGetting independent directors, bankers, and a CRO in without breaking trustThe case study: shrinking a customer base by 90% to maximize asset valueGetting discontinued customers to fund 30 extra days of the sale processWhy restructuring the balance sheet without fixing P&L and liquidity failsLogo chasing vs.

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