LinkedIn Ads Radio · 2025-12-18 · 41 min
In this episode, we're joined by Tanner Stolte, Senior Enterprise Client Solutions at LinkedIn, for an inside look at what's really happening behind the platform. From making the leap from agency life to working inside LinkedIn, to enterprise-level strategies, attribution, AI, and emerging ad formats, this episode is packed with practical insights every LinkedIn advertiser needs to hear. Special Episode Links: Tanner Stolte on LinkedIn Book a Consultation with Speedwork Key Takeaways: How enterprise advertisers prove value using revenue attribution, influence reports, and share-of-wallet modeling Why a full-funnel strategy (brand + demand) is no longer optional, especially in professional services How Thought Leader Ads and personalization are reshaping LinkedIn performance benchmarks Practical ways to use LinkedIn reports to support internal buy-in from CMOs and CFOs Where AI actually helps today and where human strategy still matters most Timestamps: 0:00 - Welcome to LinkedIn Ads Radio & meet Tanner Stolte 3:13 - Tanner's role at LinkedIn & the shift from agency to enterprise 6:13 - Agency vs.
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