LinkedIn Ads Radio · 2026-02-10 · 34 min
Dive into our latest exploration on one of the biggest shifts happening in B2B LinkedIn advertising today, the move from brand-first marketing to people-first strategies through Thought Leader Ads. From understanding how Thought Leader Ads actually work to choosing the right internal advocates and building scalable content processes, this episode is your go-to resource for improving performance and efficiency on LinkedIn. Special Episode Links: Thought Leader Ads Book a Consultation with Speedwork Key Takeaways: Learn how to build thought leader ads that create engagement and are cost-efficient. How engagement rate and dwell time impact LinkedIn ad performance and overall campaign costs. Learn how enterprise teams can identify internal thought leaders, build repeatable posting processes, and the practical content formats that drive results. Discover strategies for combining Thought Leader Ads with company page campaigns for stronger conversion outcomes.
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