LinkedIn Ads Radio · 2025-08-05 · 35 min
In this episode, we are joined by Kaila Vander Horn, the brain behind the social department at Speedwork, to dive deep into the organic side of LinkedIn. From content strategies and video trends to how organic content and paid tactics work hand-in-hand, this episode is your go-to resource for actionable tips for boosting visibility and engagement on LinkedIn. Special Episode Links: Kaila Vander Horn on LinkedIn Book a Consultation with Speedwork 13 Tips for Compelling B2B Video Content on LinkedIn (Plus Bonus Resources!) Key Takeaways: LinkedIn's organic reach is shifting: Company pages have decreased visibility, while personal profiles are rising in engagement. Why organic supports (and saves) your paid strategy. LinkedIn is actively pushing video content. Start simple with vertical selfie-style videos using your phone; authenticity wins! Ways to use organic content to warm up your audience, build trust, and drive traffic to your company page, then retarget with ads for better conversion rates at a lower cost.
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