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Index/Liftoff by Bottle Rocket
Liftoff by Bottle Rocket artwork

The End of an Era

Liftoff by Bottle Rocket · 2022-09-13 · 35 min

0:00--:--

Key moments - from our scoring

Substance score

14 / 100

Five dimensions, 20 points each

Insight Density2 / 20
Originality2 / 20
Guest Caliber2 / 20
Specificity & Evidence3 / 20
Conversational Craft5 / 20

In this season finale, Tony Dosat reveals his departure from both Bottle Rocket and the Liftoff podcast, a decision he describes as difficult but necessary for pursuing his ultimate career trajectory. The episode anchors this announcement with reflection on the show's evolution - from Tony's solo 78-episode design podcast to a 43-episode branded co-hosted show under Bottle Rocket's umbrella with Peter Clayman and producer Jana. The hosts discuss how quotes from guests like Will Coleman ("it's easier to get over failure than regret") and Simon Severino (on strategic pausing) have influenced their thinking and client conversations. Beyond the announcement, Tony and Peter engage in genuine personal reflection on their summers, touching on professional growth, remote work's impact on executive intimidation, Tony's pontoon boat purchase and lake experiences, Peter's sustainable agriculture background and current gardening practice, and how COVID reshaped their long-term planning. Tony's departure sets up a transition where a new guest co-host will join Peter in the next season, beginning in the new year.

Key takeaways

  • →Tony Dosat is leaving Bottle Rocket and the Liftoff podcast after 43 episodes to pursue a new opportunity aligned with his long-term goal of owning a coffee shop.
  • →Remote work eliminated Tony's intimidation of C-suite executives by humanizing everyone through shared Zoom boxes, while Peter leveraged summer reflection to operationalize major strategic initiatives at Bottle Rocket.
  • →Peter credits his civil engineering and environmental sustainability background with driving his current advanced gardening practice, including soil testing, compost tea, and automated systems.
  • →The podcast will continue next season with a new guest co-host joining Peter Clayman, maintaining the show's format but without Tony as founding co-host.
  • →Both hosts benefited from COVID as a forcing function for long-term reflection, though Tony experienced it as blur-inducing stress, while Peter used it to fundamentally reshape his life trajectory.

Topics in this episode

Remote work culturesustainable agricultureLiftoff podcastBottle Rocketexecutive intimidation and humanizationaquacultural greenhousesblack soldier fly larvaesoil microbes and testingcoffee shop ownershipbarista experience

Questions this episode answers

Is Tony Dosat leaving the Liftoff podcast?

Yes, Tony is stepping down as co-host after 43 episodes with the Bottle Rocket branded show to pursue a new opportunity that aligns with his long-term goal of owning a coffee shop. Peter Clayman will continue as host with a new guest co-host in the next season.

How long has the Liftoff podcast been running?

Tony started a solo design podcast in January 2019 that ran for 78 episodes before being brought in-house to Bottle Rocket, where it was rebranded with Peter Clayman as co-host. The Bottle Rocket version has produced 43 episodes, totaling 121 podcast episodes that Tony has been part of.

What is Tony Dosat's long-term career goal?

Tony's ultimate goal is to own a coffee shop. He's been drawn to the physical activity and motion of making beverages since working as a barista in Los Angeles while pursuing acting, which he describes as his occupational happiest moment.

How did remote work change Tony's experience with executive clients?

Remote work eliminated Tony's intimidation of C-suite executives by putting everyone in equal-sized boxes on screen with personal distractions like kids or cats, which humanized people beyond their titles and positions of power.

What memorable guest quotes have influenced the hosts?

Tony recalls Will Coleman's quote that "it's a lot easier to get over failure than regret," while Peter frequently uses Simon Severino's metaphor of strategy as pausing while swimming in the ocean to orient yourself against the shore.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

2 / 20

This episode contains virtually zero B2B insight. It is entirely a personal farewell conversation covering summer holidays, boat ownership, gardening, and Tony's dream of opening a coffee shop. The only quasi-professional observations are brief references to quotes from previous guest episodes, none of which are developed here.

Peter, as we sit here together, we have noticed, but no one else has noticed yet. Unless they, like, look at the title that this is. There's no guest on this episode. It's you and me.
I'm buying a pontoon boat and we're gonna, and we're gonna create some experiences and memories out here on the lake

Originality

2 / 20

There is no original B2B thinking whatsoever. The closest the episode gets is re-quoting observations made by guests in previous episodes - a strategy metaphor and a quote about failure vs. regret - neither of which is unpacked or built upon here.

strategy is the moment in time when you're swimming through the ocean and you've swam surf so long and you stick your head up to see where you are and orient yourself against the shore
it is a lot easier to get over failure than it is regret

Guest Caliber

2 / 20

There is no guest. The episode is two company employees conducting a personal farewell chat. Neither host demonstrates senior practitioner expertise or shares hard-won operational knowledge in this conversation.

There's no guest on this episode. It's you and me.
I did not expect to grow as much as I did

Specificity & Evidence

3 / 20

The only concrete figures in the episode are personal podcast stats and anecdotal counts (78 prior episodes, 43 Liftoff episodes, 60 ratings, 18 boat outings). There are no company names, revenue figures, business metrics, or substantive operational data relevant to a B2B operator.

we've done 43 episodes so far. This would be 44 wild. That's 121 now, this being 122 podcast episodes
I've gone out maybe, um, 18 times this summer

Conversational Craft

5 / 20

The conversation is warm but entirely unstructured and personal; there are no probing business questions. Peter lands one minor pushback in the lightning round but immediately retreats, and the 'questions' are essentially prompts for nostalgic reminiscing rather than substantive inquiry.

But didn't you think you'd learn that working in the agency? Right. Isn't that a little bit.
I want something heady here

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker B56%
  • Speaker A44%

Most-used words

summer19feel15didn15podcast10bottle10rocket10coffee10first9liftoff8peter8three8host8house8last8long8course8

Episode notes

This week marks a very special episode for Liftoff. Join Peter and Tony for some big announcements, our Summer retrospective, and a look into the future. - Join the Bottle Rocket Team! Check out all job openings here: Until next time, friends...stay curious.

Full transcript

35 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: Foreign.

Speaker B: Welcome back to Liftoff. I'm Tony Dosat.

Speaker A: And I'm Peter Clayman.

Speaker B: Peter, as we sit here together, we have noticed, but no one else has noticed yet. Unless they, like, look at the title that this is. There's no guest on this episode. It's you and me.

Speaker A: Sure is lots to discuss today.

Speaker B: Yeah, it's just us. Uh, and now everyone has stopped listening because nobody cares. It's not true. Maybe they're tuning in more.

Speaker A: You never know. These are the odd parts about podcasting. Unless you physically write a review, we have absolutely no way of knowing that's true.

Speaker B: So write some reviews. You know, I haven't actually checked those in a while. I wonder if I should check them.

Speaker A: Yeah, we probably should. I admit that I also haven't checked them in a while.

Speaker B: It kind of makes me scared.

Speaker A: Yeah. Uh, well, we'll see if there's any to read together during today.

Speaker B: Okay, so in a quick search, I will say this. People do not write reviews to us, which I'm not heartbroken over, but they have left ratings. And look at this. I think there's one vote for three stars. Which, listen, I will send you some, like, nice stationary, a nice card. How might we get two more stars out of you? But everybody else is five stars, 60 ratings. That's pretty good. Hey, you done good.

Speaker A: Yeah. You know, you brought me on as co host and tried to do my part.

Speaker B: That's right. So let's talk some stats about this podcast really quick for those that joined us as Liftoff. You might not know this, but I actually started a podcast outside of work. Goodness. Three years ago. Like, 18. What is that? 2019.

Speaker A: Before January.

Speaker B: Uh, 2019. Great pandemic in the heart of it. Okay, but it was before. Before. No, no. Yeah. So before. So it had to be like, 2018.

Speaker A: 19. March of 2020 was when we.

Speaker B: Oh, okay.

Speaker A: Stock market.

Speaker B: So it was a year before that. It was a year before that.

Speaker A: November. October. November is when you had early cases in Italy. Yeah.

Speaker B: Ah.

Speaker A: And. And in China.

Speaker B: Yeah.

Speaker A: So they say it was actually earlier than this, which is wild. But that's not what we're supposed to talk about today.

Speaker B: Oh, okay. Yeah, well, that's interesting too. But yes, January 2019. That's correct. I started a podcast by myself about design, whatnot, and I did that for 78 episodes, and I wanted to stop it all. And my wife was like, why would you do that? It's like a thing. Now bring it in house to bottle rocket. I was like, oh, my gosh. So Smart. So I approached you, I approached Jana, who's, uh, our producer and who's head of marketing. And we're like, let's brand this thing. Let's bring on a co host, and let's broaden outside of design into all the things that we do and all the things that folks might be caring about. And there. We've done 43 episodes so far. This would be 44 wild.

Speaker A: And we've had some really interesting conversations.

Speaker B: Yeah, we really have. I would agree. That's 121 now, this being 122 podcast episodes that I've now done. And that is to say there's an announcement.

Speaker A: Yeah. Why else would we bring up the stats if there was not an announcement? But before we get to the announcement, Tony, of those last 44, 43, specifically what statement do you remember that you use the most in conversations with other

Speaker B: people out of the 43 or out of all of them?

Speaker A: Out of 43?

Speaker B: Uh, the one that hit me the hardest. I can go with that.

Speaker A: Yeah. Yeah, that one.

Speaker B: Okay. So ironically enough, and perhaps it all goes together, but we had on the last episode was Will Coleman and Jonathan Campos from alto, and Will said a quote that he was quoting somebody else. It's, like, famous. But the long and short of it is it is a lot easier to get over failure than it is regret. And you might. Some might never get over regret, but most can get over failure. And that, I mean, even during recording, it hit me like a ton of bricks.

Speaker A: That was a good one. Mine is Simon, uh, Severino, when he said, strategy is the moment in time when you're swimming through the ocean and you've swam surf so long and you stick your head up to see where you are and orient yourself against the shore. Like, I use that one, like, every other week.

Speaker B: Oh, really?

Speaker A: That was a really good one. Yeah, that was really. It implies that you can't always be strategic or you'll never get anywhere.

Speaker B: Well, isn't that true?

Speaker A: Yeah.

Speaker B: Before the liftoff days, another quote that was quoted was, seek to understand before being understood. I used that probably in every client facing meeting I've ever had. Like when it's in the discovery phase, you know? Yeah, I love that one. So that is to say, part of the stats, part of looking back and what also hit me so hard about that quote leads me to saying that this is actually my last episode with Liftoff as a co host and founding, uh, host.

Speaker A: Creator.

Speaker B: Creator.

Speaker A: Yeah. And don't freak out, everybody. It's not like we're not going to replace Tony with someone who is lively, fun, energetic, human, centric.

Speaker B: And sexy.

Speaker A: Right? And sexy. Yeah. There you go. Yeah. I mean, it's a podcast, so I'm not sure everybody gets that the same way as you and I, who have our video on when we record these, but still, I'll give it to you.

Speaker B: Yeah, that's got to be number one. When you think of replacing for a podcast, it's sex appeal. Um, so. Well, and of course, that announcement goes into that. Honestly, um, sadly, and I'm not just saying sadly, but sadly, I am also exiting Bottle Rocket. And part of the exit from Bottle Rocket and leaving Bottle Rocket was leaving the podcast. Of course, it is not a decision that I made easily. In fact, it was grueling and I lost sleep over it. But I have a new opportunity that is sort of a natural progression and trajectory for where my ultimate goals are in life. So that's the next step. I'm excited about it. Um, don't want to belabor it because, you know, I'm gonna miss you guys, um, now.

Speaker A: Yeah, we're gonna miss you that.

Speaker B: Now that we've covered that,

Speaker A: Peter, um,

Speaker B: let's update each other on each other's summers. We've. This is a. This is. We're wrapping the season at the end of the summer. What perfect timing.

Speaker A: Wow.

Speaker B: So you guys are gonna probably gonna come back at the beginning of the new year. Uh, potentially. You know, do some planning, do some content planning, recording.

Speaker A: Come in the last episode of this season. Will come in next season. New co host.

Speaker B: Yeah.

Speaker A: At least guest co host to start.

Speaker B: Yeah. So how was your summer? My summer was good professionally and personally. Okay, let's start with professionally. How was Peter Summer?

Speaker A: My professional summer was great. I think that, um, I'm starting to really unlock. There's always that list of things that you keep in your notebook that you never really get to. Right. That's really important. But you don't always. Somehow the urgency of now distracts you from those big, thorny challenges that require a lot of coordination with a lot of different people to work towards. Feel like I've achieved some of those this year, and it's only excited this summer in particular, and it's only excited me more to, like, take more of those down. So I'm feeling like I'm, um, forming new partnerships with a lot of people within our organization to help drive change, operationalizing big shifts in how we go to market and how Bottle Rocket as a whole, what services we provide for clients and how we ensure that we're remaining. And that's like standard, right? That's part of any business that grows and changes. If you're not changing, then you're not. You're going to be staying the same and you're going to have an eroding market share. Really feeling things are falling into queue and I leave in like six days for a two week vacation in Italy. So I am excited to kind of put a cap on my summer, take some time. I have a David McCullough book about Theodore Roosevelt and read that. Very excited. So professionally, very good summer. I feel like I broke through a wall. And I personally always hold myself to this standard professionally, which is I can remember a time that I was put in the client room way back when I first graduated college and expected to lead some slides and I freaked out. I prepped for like three days to do that. Two slides. It was nothing, right? It was two slides. But I really was like couldn't sleep the night before and. And I remember kind of all of these major milestones in my professional career now. I don't know if the physiology would support this, but my belief is that when exposed to stress scenarios on multiple occasions, eventually the stress becomes lesser. And I think that's probably true. Right. Like you see experienced like um, folks who have been in the army who are experienced encountering gunfire versus civilians, like very different reactions. I feel that same way professionally that I try to hold myself to a situation of what was scary when I started this year that isn't scary anymore. And if I don't have any answers to that, I don't think I'm pushing myself hard enough. M. Mhm. I feel like I've overcome some of those things that were so unachievable have become operationalized and normal in the span of last year.

Speaker B: You know what's really interesting to me is that you are the type of person that, that if I had to pick five people that I wanted in the room with the clients in, I would pick you all day long.

Speaker A: Oh, thank you. I'd also pick you. I feel like that's the joy of liftoff, right? We balance each other really well and we do this with clients as well.

Speaker B: But I, but, but I would never have thought that you would have been someone that was fearful of a scenario like that early on. I mean I have an acting background, but it's like of course I. In the. Get me in the room. You know what I mean? But that's really interesting. Wow, you've come a long way. Holy crap.

Speaker A: I like Things that I fear. I mean, that's epitomized by my hobbies too, right? Like rock climbing and adventure sports and off roading. If my adrenaline, uh, and dopamine aren't being released very large increments, I'm probably not having fun. But then I also love gardening, so I don't understand how that one fits in the mix.

Speaker B: Oh, there could be a snake in the grass.

Speaker A: I'm not in the.

Speaker B: Watch out.

Speaker A: Yeah.

Speaker B: Oh, no snakes in Colorado.

Speaker A: There are, they're rattlesnakes, but like not in my backyard. Yeah, you professional summer, Tony, for you.

Speaker B: Well, I do think that it was a time of a lot of reflection and growth, obviously with what I already mentioned that is an amalgamation of the, the sort of end of an era, uh, of growth here. And I will say that even though I, I am, um, strong in client rooms and stuff, there was still an intimate. I was never fearful, but I was intimidated by powerful positions like positions of power, like C Suite in these rooms. And I will tell you, this is outside of summer, of course, but when we went full remote, all of that intimidation went completely away.

Speaker A: We had one box on the screen,

Speaker B: a box on the screen with like a kid walking by or a cat jumping in somebody's face, whatever it was. And it really humanized everyone because we, at the end of the day, that's all that we are. We aren't our titles, we aren't the positions we hold, we aren't even the impact we have on businesses. We are human beings on this rock. And that, um, just. That just freed me of, of feeling intimidated by someone's title, you know?

Speaker A: I do, yeah.

Speaker B: Now, how about personally?

Speaker A: Personally. So it's funny because I almost wonder if we had the inverse. I, I think I had a very reflective summer. So personally I haven't been. I have so a little background on me. My one of two degrees in college was civil engineering and I was in the environmental engineering practice. We had to do a senior thesis and my senior thesis was on scalable and sustainable aquacultural greenhouses that you could build in sequence, all powered via solar to drive the production of food and protein. Now of course there are still inputs in the system, right? You have to feed the fish something. And we haven't yet. But I think that that black soldier fly larvae could be the fix to that. But that wasn't around when I graduated college. So either way, my, my whole senior year, super, uh, senior year of college, I had a, a greenhouse in my college apartment. And like the cops came once because they Thought I was growing weed in my thing and I was like, no, guys, it's just tomatoes. Like, this is my proof, uh, of concept before I do my senior senior engineering seats. But it had grow lights and it flooded my roommate's room three times. And he'd wake up in the middle of night to go to the bathroom and slip on the ground and yell at me and I have to go clean it up. Oh, it was great. It was great. But since then, I haven't had a chance to garden. Last two seasons I've gardened and I've really dialed it in. I mean, this is like automated watering compost tea. I'm looking at soil composition and microbes and running soil tests. So really productive garden, which is like my very Zen place. I think relationship wise, it's been a great summer for my wife and I to kind of really understand what we want, what's next. Right. I feel like Covid was a moment of great reflection that was forced upon us. Mhm. And we kind of took this summer as a second moment of great reflection to be like, okay, five years from now, what's important to us? Right. We're passionate about not having children. That's a choice we're making.

Speaker B: Mhm.

Speaker A: And so that unlocks a lot of possibilities for us. What do we want that to look like? And I think we took this summer to really think about that and get some concrete plans. Nothing that I'm going to talk about too widely because they haven't materialized yet, but kind of the formation starting point of that. So reflective and like, also rewarding to see all of this. You know, I'm the type of guy that'll be watching a three hour YouTube lecture from like the University of Nebraska agroscience department about how integrations of certain inoculized cover crops can speed nitrogen fixation and soil bacteria communities. I'm into stuff like that, so seeing it come to life. And I was actually just this morning harvesting eggplants to put them in the dryer. We have like a dehydrator. Really feels good. So I'm feeling kind of balanced coming out of the summer and prepared for change.

Speaker B: Yeah, that's good.

Speaker A: Yeah. You?

Speaker B: Well, when I look at Covid, I still feel like I got. I came out of that really good. Really well. M. I didn't lose anyone close to me. I didn't even get it. That's how boring I am, Peter. That's how little I am.

Speaker A: I just got it like two months ago. So I feel you.

Speaker B: So I never got it, my wife got it, my kids didn't get it. As far as I know there. I even got the, you know, antibody, whatever antigen. I'm not going to sound like a scientist, but. And, but I resent Covid because I feel like it stole time away from me being present with my kids at a young like three, four year old age. That is to say, top of mind. Was Covid not getting sick. We moved. Right, uh, the, the day of shutdown, we signed our closing contract and moved. We went remote. So we were both working from home, the kids didn't have school, we were in a new place, we were doing construction. And without Covid, I think the other stress elements would have been more manageable. But it compounded everything and I feel like I wasn't not stressed for two years.

Speaker A: Mhm.

Speaker B: And I feel like, like stole a lot of my memories of that time. Um, because it's all, it's, it's, it's a blur. It's a total blur to me those year and a half, two years. Now that being said, that is why at the start of this summer I said, eff it, I'm buying a pontoon boat and we're gonna, and we're gonna create some experiences and memories out here on the lake right by the house. And I'm not like some 1 percenter. I got like bottom of the barrel pontoon folks. Okay. So, but I said. And everyone's like, but, uh, you know, the maintenance and everyone says the best days are the first day they get it and the, they sell it. And I literally was like, effort. I'm getting a boat.

Speaker A: That's exactly what you told me when I was like, are, uh, you sure you're buying a boat? You're like, I am buying a boat.

Speaker B: Yeah. Yeah. I'm like, I'm doing this.

Speaker A: Has it worked?

Speaker B: Yes.

Speaker A: Like, have you enjoyed it?

Speaker B: I have enjoyed it. There's things I didn't realize about like wind and it being miserably hot and spiders loving the wet slip dock. But the days that we've gone out, I've gone out maybe, um, 18 times this summer.

Speaker A: Wow. That's a lot.

Speaker B: A lot. And sometimes just for an hour, maybe a dozen times. Maybe I overshot.

Speaker A: But still, still a lot. I mean, it's more than once a weekend.

Speaker B: Yes. It's great. I'm gonna sell it.

Speaker A: You are?

Speaker B: It depends on if we do a pool or not. I don't know. We're, you know, we're talking. So this is all, that's all the end of Summer. It was a great.

Speaker A: You were a boat owner for a summer. That fits your aesthetic. Like it does really well, though, because if.

Speaker B: Unless people maybe m. People don't know. But, um, remind everyone this is the fifth house we've moved into.

Speaker A: Your wife's a real estate agent. It's different.

Speaker B: It's true. But yeah, speaking of which, if you are moving to the Dallas Fort Worth area and need a real estate agent.

Speaker A: Oh, um, it's funny, Tony, because I feel like, um, my experience with COVID was the exact same experience you had with COVID except the stress of that experience was the best thing ever for me. Oh, right. It didn't feel like a blur because it felt like it forced us to make really m. Long term, important decisions that fundamentally changed the trajectory of our lives. Uh, like, how many times do you have that, like, think about your life. How many times have you had moments in time that fundamentally change its trajectory? Not many.

Speaker B: True. It's, uh. And I will say that people. Everyone is different, granted.

Speaker A: Totally.

Speaker B: I will Never work a 9 to 5 that I have to drive to in an office ever again. Like, this is the. If you're gonna work a 9 to 5 and you have the opportunity to work a 9 to 5, remote is the way to do it, in my opinion. Yeah.

Speaker A: For you, if. I mean, there are people that we know that go to the office every day.

Speaker B: Every day. And they thrive. Yeah, they thrive. Uh, I used to have nightmares.

Speaker A: Another great sorting of people, right? Like those who work best in office environments and those who enjoy remote work or those who like to live a hybrid world. Yeah.

Speaker B: But I used to. I used to have nightmares about getting in a car wreck. That makes sense, guy. You know, it's a lot of big

Speaker A: highways between your house and.

Speaker B: I know too, at any rate. But, uh, you know, obviously, if you're in the service industry, if you're in, um, in more of the blue collar, you know, uh, getting your hands dirty industry, you don't have the opportunity from work to work from home. You know, you have to go on site. And, um, it's the. The whole thing's been just crazy and. Pros and cons. Pros and cons.

Speaker A: But alas, Tony, you said something earlier, and I want to unpack this, right. Because I have had a chance to talk to you about this, but you mentioned your long term goal, so I know you're leaving. Um, really sorry to see you leaving. Totally get it though, right? It's a good opportunity. Gets you closer to that goal. I think it will come As a surprise to our listeners of what that goal is. So tell us more about what your long term goal is.

Speaker B: Okay, so. Well, when I, when I was a kid, I wanted to be an actor and I went to college for acting and I did acting professionally for a little bit and then I pivoted to design. But in that I also distinctly remember on road trips I would be drawing out the floor plan for a coffee shop. 12 years old. I was doing this little graph paper, drawing it out. What freaking 12 year old?

Speaker A: Did you even drink coffee as a 12 year old?

Speaker B: My first coffee was when I was 7 and it was a majority of milk and sugar. It was like a splash of coffee. It was just a taste. Coffee. Is it my grandfather's house? I'll never forget it. It was in beeville, Texas. And my mom was like, do you want to try it? And I was like, sure. No, a 7 year old didn't be like, oh sure, mother. Um, and I remember, and I, and I remember distinctly, I tried a little sip and I was like, ugh. She goes, okay, let me fix it better. Put like a ton of milk in. Put like 17 scoops of sugar. And I tasted it again. I didn't drink the whole thing. I had like three sips. But it was delicious because it was like sugar milk with the splash of coffee flavor. So then I worked well to sort of pay rent, etc. When trying to be an actor. I worked as a barista. And then when I first moved to L. A after Manhattan, I was a barista. And then I stopped and my buddy and I started our startup. Um, but of course the context of life influences how you experience every day. However, when I was a barista, I was at my occupational happiest. Now is that because my stress levels were lower? I don't know. I mean, I was in a tremendous amount of debt and I had crazy rent and didn't know really what I was going to do with my life. But there's something about the physical activity and motion of making and preparing beverages. Coffee, beverages. That something about it chemically in me I like, uh, a, uh, lot.

Speaker A: Which is funny because you just said if you're gonna work a 9 to 5, you're gonna do it.

Speaker B: I know.

Speaker A: And now you're saying, but my long term aspiration is to own a coffee shop.

Speaker B: But. And so, but that's the difference is if I'm gonna work a 9 to 5.

Speaker A: Yeah.

Speaker B: And that is to say my next gig is a 9 to 5. So my next gig has nothing to do with coffee. And listen, the goal post of having a coffee shop one day might be. I mean, I'd like it to be before I'm um, you know, really old and my kids are out of the house. But who at the end of the day, who knows when it's going to be. But my eye is on that prize one day. So that's the, that's like the ultimate goal. Goal, goal, you know? Is it realistic? I don't know.

Speaker A: I think it's real.

Speaker B: I'm going to approach it like it is.

Speaker A: You always are. Uh, service first. It seems like a good place for you.

Speaker B: Guess we'll see.

Speaker A: Yeah.

Speaker B: First I got to do a bang up job at the new place, the new gig and then we'll take it from there, you know.

Speaker A: Yeah, yeah.

Speaker B: My wife's doing the real estate, kids are loving school.

Speaker A: Okay. Well, I'm going to do a lightning round, but I'm going to make up my own rules because I can. So I'm going.

Speaker B: I mean, I'm not a host anymore, so you can do whatever you want.

Speaker A: Exactly. And so I'm going to say you don't have to answer with one word. Right.

Speaker B: Oh, can I though?

Speaker A: If you want to. Okay. Okay. What's your scariest moment in your Bottle Rocket Career

Speaker B: Project 1. The first project I'd never worked at a consulting group or agency before that was. It's wildly different than working in house. And I was second seat, you know, to a lead that was on and I was like, the F am m I doing? Everyone's gonna find out that I'm a total fraud. Yeah. So I would say, but in a word, like day one. Project one.

Speaker A: Good answer. Okay. Uh, next would be one of your most rewarding. It's hard to always say most.

Speaker B: Right.

Speaker A: So we'll just put it as one of your most rewarding.

Speaker B: Yeah. I was actually asked this today in a one on one with one of my direct reports in my final one on one with them and uh, or at least a similar question. And I gotta tell you, we had her on as a guest. Her name is Gail. Working with Gail on the, on the client partner side was. She's just so incredible. Um, she was great to like riff with. You know, sometimes clients like riffing. Sometimes, um, they're less receptive to riffing. And, and she's, she's a blue sky but tactical and I loved working with her. Um, if I could, if I, if I had to do a different rewarding answer.

Speaker A: No, we'll take that. That's a Perfect. Rewarding answer. Yeah, that's excellent. Okay, last one's going to get you though, right? What is one skill that you gained while working here that is entirely unexpected? Something you didn't expect to learn as a result of your time at Bottle Rocket?

Speaker B: M. That is a great question. I would say probably something like client relationship building or something along those lines of collaborating outside of your business entity.

Speaker A: Mhm.

Speaker B: And again, that kind of goes back to the other one. I've never, I'd never worked in an agency or consulting before.

Speaker A: But didn't you think you'd learn that working in the agency? Right. Isn't that a little bit.

Speaker B: See, that's a great point. Yeah, you're right. I mean, background allocations and, and budget. I never thought I'd do that, but that's lame.

Speaker A: Um, I was expecting. M. I want something heady here. Ah, yeah.

Speaker B: Um, that I didn't expect. You know what? Honestly, I would say, uh, it's a little bit broader. It's not. It's not pinpointing a skill I genuinely did not expect. And I hope this doesn't sound like I'm tooting my own horn. I did not expect to grow as much as I did. And I. I can see.

Speaker A: I mean, you and I grew together.

Speaker B: Mendous amount. Yeah.

Speaker A: Oh, yeah. I mean, think about the OG consulting project we worked on together pre pandemic.

Speaker B: Yeah.

Speaker A: Years ago now.

Speaker B: And I did not expect.

Speaker A: Three years.

Speaker B: I did not expect it. And I didn't expect to be so ingrained and emotionally attached.

Speaker A: Yeah.

Speaker B: And I really do, you know, I feel like I'm very emotionally involved with Bottle Rocket.

Speaker A: Absolutely. Yeah. Well, final question. Right. This is a question we ask all of our guests. Mhm.

Speaker B: Oh, what's that question?

Speaker A: You invented that. Oh, the sweet irony of me having to read it back to you to the point where I don't have to read it on a page, a piece of paper anymore because I've remembered it. Uh, and that is what non digital object or thing that you own or possess means the most to you or has impacted your life the most and why.

Speaker B: You know, I've given the answer once before because I asked a guest, I asked Jacob Cass when I was first doing the podcast, and he said, what about you? And then Will Coleman of the last episode said the same thing, which is my wedding ring. However, I'd like to change it. Or I'd like to add another one because it's been covered and I've said it. So I'd like to be able to have the opportunity to say another one. So I must think of one now.

Speaker A: Oh, perfect.

Speaker B: Um, 2015. 2015. Um, I came home from work and my wife was like, hey, I got you something. And, um, it was like a small box. I was like, oh, what's this? You got me something? Oh, great. This is nice. I didn't expect this. Wow. And I opened it and it was little shoes. And I was like, what. What is this? And I knew what it was, but I thought it was going to be, like, accoutrement or something because I like bracelets and necklaces and stuff. So I was kind of like, I know what this means, but I also. It wasn't computing also at the same time.

Speaker A: Yeah.

Speaker B: Um, so those, you know, little pair of shoes which then became, you know, my first human child. Yeah. Yeah.

Speaker A: Wow. Well, I. I want to thank you. You know, we talked about ways to grow, and inviting me as your co host onto Liftoff has been a way for me to grow as well. Really enjoyed. I knew you very well beforehand, but I know you differently now, and I've gotten to meet so many cool and unique people with you, and I'm really going to miss you. I'm very happy for you. Right. Like, um, I'm so glad you're kind of taking this next step. Of course, I always want you to stay. Right. But I also recognize kind of half decade here, and you're onto your next half decade increment. Uh, but I'm going to miss you, and I appreciate you bringing me on. For all of our Liftoff listeners, we are not done. We're going to bring on some great folks next season in 2023 and continue doing more things. And if you want to hear different things, leave us a review as we've.

Speaker B: Hey, there you go.

Speaker A: The course of this episode that we have, no one has left us reviews. So if you want to hear different things, you'll have a lot of impact because you'll be the only one who's given a review.

Speaker B: Well, and I will say thank you, Peter. I've enjoyed getting to know you, working with you, and I know when I brought it in house to Bottle Rocket, I didn't have anybody else in mind. I said, oh, it's. It's Peter. It's gotta be Peter. Um, and thank you. Thank Bottle Rocket. Um, and think the listeners of this podcast, if you would like to do me any favors as a listener, as a. As a. As a farewell gift to this podcast, uh, keep listening, keep tuning in and see how this thing grows and evolves. And I think my sign off for every episode before liftoff was stay curious. And I think that that is the way that I would hope that everyone would keep staying curious and tuning in. So thank you, everybody. Peace.

Speaker A: Okay. Damn, man. Does it feel like the end of an era?

Speaker B: Yes.

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