#184 | Signal vs. Noise: How to Lead with Simplicity, Vulnerability, and Radical Clarity w/ Keith Zubchevich (@ex-Cisco, @Conviva)

Episode notes

▶︎ #184 | Signal vs. Noise: How to Lead with Simplicity, Vulnerability, and Radical Clarity w/ Keith Zubchevich (@ex-Cisco, @Conviva) In this episode of the Leman Tech Leadership Podcast, Aleksandra sits down with Keith Zubchevich, CEO of Conviva, the company that invented video quality measurement and helped launch 12 of the 15 largest streaming apps in the world. Keith brings 35 years in technology to the conversation, having started as a market analyst and built a career defined by one constant thread: joining companies that solve real problems and leaving the rest alone. The episode opens on the concept of simplicity, not as a personality trait but as a discipline. Keith describes his "signal reports" framework: the idea that ninety percent of everything hitting a leader each day is noise, and that the single most important skill is training yourself to hear only what actually matters. He shares how he builds quiet time into overwhelming moments, and why simplicity requires grace, specifically the willingness to let go of things that feel important but are not.

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