Hosted by Leads to Growth with NASP
The National Association for Sales Professionals podcast, Leads to Growth, provides in-depth interviews and discussions sharing the best sales training techniques, sales, and prospecting skills, as well as influence and communication skills to take your professional sales career to the next level!
63 episodes · publishes weekly · latest 2023-06-14 · ~41 min/episode
Rank
#4409
Substance
53.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#4409 of 6182
Substance
Top 71%
outscores 29% of the index
Leads To Growth ranks #4409 on The B2B Podcast Index with a substance score of 53.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Patrick Kagan has legitimate Fortune 500 national-sales credentials (P&G, HP) and 30 years in the field, giving him real practitioner standing. However, he has spent the last 15 years as a coach, author, and podcast host, and the conversation reflects that shift - he operates more as a thought-leader promoting a book than as a current operating practitioner sharing hard-won, in-the-trenches experience.
Averaged across 1 recently scored episode, with cited evidence.
A handful of mildly interesting framings emerge - empathy+curiosity as stimulus/response, loss-aversion commission experiment - but the bulk of the episode is motivational platitudes ('be authentic,' 'know your ideal customer,' 'practice daily') packaged in generic self-help language. The four disciplines are broad enough to apply to almost anything, and filler and restatement dominate airtime.
“differentiation is an outcome of two things a stimulus and a response. The stimulus is true empathy... The response, then, is curiosity”
“at some point they carry around this invisible mute button and they put you on mute”
The upfront-commission/loss-aversion experiment is the single genuinely contrarian moment in the episode; everything else - differentiate yourself, spend time with ideal customers, be authentic, practice daily - is thoroughly recycled sales-training material with no first-principles reasoning or counterintuitive argument to support it.
“Similarity is a death wish and you need to differentiate”
“I said, okay, i think they're more motivated by Stop behavior rather than start behavior”
Patrick Kagan has legitimate Fortune 500 national-sales credentials (P&G, HP) and 30 years in the field, giving him real practitioner standing. However, he has spent the last 15 years as a coach, author, and podcast host, and the conversation reflects that shift - he operates more as a thought-leader promoting a book than as a current operating practitioner sharing hard-won, in-the-trenches experience.
“my world, like you had mentioned, was a lot of Fortune 500 companies, always an entrepreneur deep down in my heart”
“I've been in it 30 years and they say time equals love. I must love sales”
The episode is almost entirely anecdote and analogy - a vague commission experiment with unnamed people and no reported metrics, a basketball story about a daughter, a POW mindset comparison - with no named companies (beyond the intro bio), no dollar figures, no conversion rates, and no timelines from actual sales situations.
“I did a really cool experiment with a leader in a sales organization a small group, probably five, six salespeople”
“I used to say to her 10 shots from 10 spots in your driveway”
The host rarely asks a probing follow-up, repeatedly pivots to validate the guest and plug NASP certifications, and never challenges a single claim. Questions are invitations ('what are the four disciplines?') rather than genuine probes, and the episode functions largely as a book promotion with mutual endorsement rather than substantive inquiry.
“I really love that And it speaks a lot to there's definitely differences, but it speaks a lot to the training that we offer at NASP”
“Patrick, i love it. man, y'all gotta get this book”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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