The Most Effective Leaders Ask More and Tell Less | Eddie Geller - E13

Episode notes

Dusty is joined by Eddie Geller, a three-time founder, CEO of SKOR, and lifelong champion of people-first leadership. Their conversations centers around how culture can be a company’s greatest asset—when it’s clearly defined, consistently measured, and courageously lived. Eddie shares hard-won lessons from his own entrepreneurial journey, including what happens when you over-index on product at the expense of people, and why managers—not just executives—hold the keys to shaping day-to-day culture. He breaks down the three pillars of a thriving workplace—cohesion, clarity, and courage—and explains how even small shifts in language and leadership habits can lead to major gains in trust, performance, and morale. From failed product launches to culture comebacks, Eddie makes the case that great teams aren’t built by accident—they’re built with intention. Whether you’re leading a startup, a department, or just trying to show up better for your people, this episode will challenge you to get clear on what culture really means—and to lead with curiosity, transparency, and heart.