Sales And Leadership Share This Secret—The SERVICE Framework | Brooke Greening - E32

Episode notes

Dusty is joined by Brooke Greening—sales coach, business owner, and “Gracious Terminator”—for a conversation about transforming how we think about leadership, influence, and sales. With a master’s in counseling and two decades of sales experience, Brooke shares the pivotal story of standing up to toxic leadership and learning that confidence, results, and integrity are the foundation of real influence. Together, she and Dusty unpack how great leadership mirrors great sales: both are acts of service built on listening, trust, and clarity. Brooke introduces her SERVICE Framework—Set expectations, Establish rapport, Recognize the problem, Verbalize value, Identify objections, Create urgency, and Explain next steps—showing how it reframes sales from something you do to people into something you do for them. Through candid stories of resilience, faith, and hard-won lessons, Brooke challenges leaders to know who they are, own it, and lead with both compassion and conviction.