If You Want Loyalty From Your Team, Start Here | Dawn Grooters - E51

Episode notes

Dusty sits down with Dawn Grooters—founder of Broken Vessel Sales Solutions—for a deeply personal and practical conversation about servant leadership, resilience, and the power of authentic connection in sales. After building a successful career as a field sales rep in the gift and home industry, Dawn’s life was forever altered when her 11-month-old son, Kale, passed away while she was on the road, forcing her to reimagine both her priorities and her profession. Choosing family, faith, and presence, she pioneered an inside sales model from home—one rooted not in transactions, but in meaningful human connection—discovering along the way that phone calls could drive both revenue and real impact. Through stories of grief, grit, and God-ordained moments, Dawn explains how tragedy refined her leadership philosophy of servant leadership, consistency, and connection, and how that evolution ultimately became Broken Vessel Sales Solutions—a firm that helps sales teams implement inside and hybrid sales systems, leverage CRM tools, and build sustainable growth without burnout.