Build Better Decisions Using Self-Awareness Others Ignore | Liesl Chang - E48

Episode notes

Dusty sits down with Liesl Chang - entrepreneur, systems thinker, and founder of Comeback Goods - for a wide-ranging conversation that explores how self-awareness, curiosity, and disciplined systems thinking shape meaningful leadership. Tracing her path from studying Russian history to building logistics infrastructure at high-growth startups like Zimments and Casper, Liesl reflects on the formative moments that redirected her career, including the loss of her father and a growing refusal to settle for work that lacked purpose. Together, she and Dusty unpack the hidden operational realities of e-commerce - especially the costly, overlooked problem of returns - and how that insight led Liesl to found Comeback Goods, a marketplace built around reclaiming “almost perfect” home goods with minor imperfections. Along the way, Liesl shares why differentiation and financial discipline are non-negotiables, how narrative and systems intersect, and why leadership rooted in presence, follow-through, and genuine human connection ultimately creates the most durable impact.

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