Afshin Yazdian, CEO of Kurv | Episode 459 - fintech - Leaders In Payments

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Payments shouldn’t feel like a maze. We sit down with Kurv ’s CEO, Afshin Yazdian, to unpack how a legacy “lifestyle business” evolved into a modern payments platform by stripping out friction, investing in human-centered service, and doubling down on tools that make small businesses stronger. From tap-to-pay on everyday smartphones to faster access to funds, the strategy centers on clarity and speed so owners can focus on sales, staff, and customers - not statements and support tickets. Afshin walks us through his unconventional path from law to leading roles at iPayment, Priority, and Paysafe before acquiring and rebranding EMS as Kurv . He shares what it took to rebuild operations, unify a new leadership team, and scale applications and activations nearly 10x in 18 months. We explore why transparent pricing, intuitive onboarding, and self-service matter just as much as getting a live expert on the phone, and how that blend becomes a moat in a commoditized market. We also dig into the high-stakes frontier of AI and fraud.

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