Leaders in Conversation with Anni Townend · 2026-04-21 · 33 min
ABOUT THIS EPISODE: My guest today is Susie Partridge, round the world sailor and founder of the strategic marketing agency Blue Feathers. I had the pleasure of being in conversation with Susie for an earlier episode of Leaders in Conversation in which she spoke about the people, places and experiences that had shaped her life and leadership; how following her passion for sailing helped her find her purpose and to set up Blue Feathers eight years ago. In this episode we pick up on these last 8 years of running Blue Feathers and Susie offers valuable insights into: What the fast-changing marketing landscape means for capability in the industry The responsibility leaders have for developing marketers of the future How to drive capability as part of a marketing culture Susie’s Three Key Encouragements to Leaders: Decide the role you want to take as a guardian of marketing - what matters to you to protect and pass on to the next generation. Whatever that is, be the champion of it - share the passion, spend time thinking about how it applies as marketing evolves, and share that on. Role model growth - normalise the cycle of learning and make it part of the everyday in our teams.
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