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Index/Leadership/Leaders in Conversation with Anni Townend
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Can you love your team, and love to win? - A conversation with Yasmin O’Neal, Senior Director for Global Brand at DECIEM

Leaders in Conversation with Anni Townend · 2026-05-20 · 29 min

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Episode notes

ABOUT THIS EPISODE My guest today on Leaders in Conversation is Yasmin O’Neal, Senior Director for Global Brand at DECIEM. DECIEM is best known for its leading brand The Ordinary. In our conversation Yasmin offers valuable insights into: How you can love your team, and you can win Kindness versus Niceness Being Curious How we all have an impact Yasmin’s Three Key Encouragements to Leaders: Our sphere of influence matters. Leaders have, by nature, a bigger sphere of influence - how can we use it for good? Belief should be a given. Expect little from people and they will give you little. Expect a lot and you’ll be rewarded tenfold. Loving honesty. Tell it straight, but tell it straight from the heart. You’ll be helping if you do it.

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