Leader Generation · 2026-06-23 · 32 min
Today on Leader Generation, Tessa Burg welcomes back Linda Owens, Global Vice President of Digital Customer Experience at Sherwin-Williams. Six years after becoming the podcast's very first guest, Linda returns to discuss how B2B leaders can navigate rapid changes in technology, AI and buyer behavior while staying focused on what matters most: the customer. Linda shares practical advice for separating meaningful trends from hype, creating trust earlier in the buying journey and designing customer experiences that reduce friction across every touchpoint. She also explains why customer obsession should drive every decision, how to use experimentation without losing sight of scale and what leaders need to do to successfully manage change across their organizations. Whether you're leading digital transformation, evaluating AI initiatives or looking for ways to create more value for customers, this conversation offers actionable insights you can apply immediately. Tune in to learn how today's most effective B2B leaders are building customer experiences that drive both business growth and long-term loyalty. Leader Generation is hosted by Tessa Burg and
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