Leader Generation · 2026-06-03 · 21 min
In this episode, Tessa Burg talks with Stephen Trammell, Vice President of New Business Models at Nestlé Purina North America, about what it really takes to build stronger customer relationships in a digital world. Instead of focusing on the point of sale, Stephen explains how brands can create value across the full pet ownership journey by understanding real needs, solving real pain points and showing up in ways that feel natural and helpful. The conversation dives into how teams can decide when to build, buy or partner, what makes a pilot worth scaling and why loyalty is a better goal than short-term conversions. This is the conversation for marketers and business leaders who want to think bigger about growth, innovation and the customer experience. Leader Generation is hosted by Tessa Burg and
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