Leader Generation · 2026-05-26 · 30 min
In this episode of Leader Generation, Tessa Burg talks with Tariq Hassan about what it really takes to modernize a business for the AI era. Drawing from leadership roles at agencies, Hewlett-Packard (HP), Petco and McDonald’s, Tariq shares lessons from leading transformation at some of the world’s biggest brands. They explore why success with AI is not chasing the newest tools. Instead, it starts with understanding the problem you’re trying to solve, organizing your business around customer needs and using data in ways that build trust - not just transactions. Leader Generation is hosted by Tessa Burg and
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