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271. Surviving the Budget Squeeze in Branding and Marketing

Kiss My Aesthetic Podcast · 2026-06-09 · 35 min

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Episode notes

Is your current marketing strategy going silent? Michelle gives the lowdown on what to do when your marketing spend hits a wall, why "going dark" is basically a brand crime, and exactly how to trim expenses without ditching your strategy. Get the know-how for protecting your brand equity, making your clients stickier than ever, and learning why a little creativity in a crisis might just be your business's superpower. If you're ready to turn those scary budget convos into smart solutions (and stop panicking about your next lead), this is your time to show up, stay seen, and thrive when times get tough. - In today's episode, we cover the following: Building leads through referrals Client retention strategies Budgeting for social media management Repositioning your value Adjusting price and brand strategy Helping corporate escapees freelance Reputation management and economic shifts Protecting your business when multiple clients leave Creative strategy and budgeting tips - RESOURCES: Episode 156: Creating a Brag-Worthy Brand Strategy - WORK WITH MKW CREATIVE CO.

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