Invisible Machines podcast by UX Magazine · 2026-04-23 · 57 min
In season one of Shell Game, Evan Ratliff sent a voice AI version of himself out into the world. In season two, he launched a startup staffed entirely by AI agents. What he ended up with was a live experiment in what these systems actually do and what they do to us. Each of the agents working for Hurumo has a name, a role, a personality, and an expanding, though usually unreliable, memory. Kyle the CEO became a character people either loved or hated. A version of Megan from marketing turned up in a Hertz hold queue. The whole project was a side door into what's actually happening when AI systems are given a job and set loose. In this episode, Evan joins Josh and Robb to go deeper on what he learned. On the very human complexity of what a job actually is and why "this person does skill X, AI can do skill X, therefore AI can replace this person" is a fundamental misreading of how organizations work. They explore how generative hallucination isn't just "getting things wrong" - we've built the most successful confabulation machine ever invented and are quietly normalizing it.
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