Balancing Direct and Channel Sales: Damian Bach Shares His Game Plan Partnership for Success

Episode notes

In this week’s Investible Partnerships episode, Des Russell speaks with Damian Bach, APJ Channel Director at Recorded Future. Damian shares his incredible journey from sales to channel leadership, his experiences working across the APJ region, and his thoughts on scaling partner ecosystems. They dive into: • How to align stakeholders effectively using interlocks and account mapping. • Balancing direct vs. channel-led sales motions. • Practical ways to develop partnerships that thrive at scale. • The Game Plan Framework for understanding vendor economics and driving partner efficiency. Plus, Damian gives his take on what partnerships need to succeed in the Partnerships Fast Five. If you’re a channel leader or partner manager, you won’t want to miss this insightful conversation!

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