From Migration to Marketplace: Where AWS Wants Partners to Play in APJ

Episode notes

What does it really take to win as a partner in one of the fastest-evolving regions in the world? In this episode of Investible Partnerships, I sit down with Chris Casey, now leading the AWS Partner Organization across Asia Pacific and Japan. From the rise of partner-led growth to the role of marketplace, Chris shares what’s really driving momentum for AWS partners - and where he wants partners to double down. We cover: How AWS is scaling impact through regional expansion and local partnerships What migration and modernization really mean in 2025, and how VMware dynamics are shaping urgency Why generative AI starts with good data - and how partners can create practical value The strategic role of startups and SMB-focused solutions in AWS’s next wave What it looks like when channel partners are seen as growth accelerators, not just sellers Chris also speaks candidly about innovation at the edge, why culture matters more than strategy, and the partner behaviours that signal long-term alignment with AWS priorities. If you’re trying to stay relevant, stay ahead, and stay investible in the APJ cloud partner ecosystem - this episode is essential listening.

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