Inside Commerce · 2026-06-25 · 22 min
"You need to invest to try to establish your authority and your presence across the whole customer journey. What matters is the context that you can give around your products.” Tune in for expert advice from Aleyda Solis, an award-winning international SEO and AI search optimisation consultant, author and speaker. What you'll get from this podcast: Understand where GEO and AI search are actually heading. Learn how discovery is changing across channels, not just Google. Practical tactics for improving AI visibility and crawlability. Understand why product feeds and contextual data matter. Get a clearer view of measurement in a zero-click world. Episode summary: This episode explores how GEO is reshaping discovery as consumers move beyond traditional search engines and into fragmented AI-led journeys across platforms like ChatGPT, TikTok, YouTube, Reddit and marketplaces. Aleyda breaks down why this shift is more than hype: AI is changing not just where people search, but how they decide, compare and buy.
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