Inside Commerce · 2026-06-11 · 22 min
"I think it's very important to stand for something. If I die today or tomorrow, will I be missed? And if the answer is no, what am I doing here? I need to change what I'm doing. I want to be liked. And that's the same for us as a brand." Episode summary Our Pulse Special series features the hottest content from the UK's leading ecommerce event, including panel discussions with respected brands and technology vendors. Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners. In this episode, Axel Arigato’s CEO & co-founder, Albin Johansson, shares the ambitious steps he took to transform a small Swedish label into a worldwide phenomenon, from launching the “drop of the week” strategy to opening stores in London, New York and Dubai. Most brands chase fleeting attention; Axel Arigato’s story proves that a sustained focus on authenticity, community and physical presence can turn a niche brand into a global icon. Discover how they built their brand on the principles of genuine connection and staying true to their roots, despite scaling in a noisy, distracted digital world.
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