Innova.buzz · 2025-10-01 · 55 min
Our guest in this episode is Patrick van der Burght, one of the world's leading experts in the science of ethical persuasion. After a challenging start as a sales rep for a product with a terrible reputation, Patrick discovered the powerful work of Dr. Robert Cialdini, using its principles to turn that product into a market leader. He now dedicates his work to teaching business owners a proven framework for building stronger connections and achieving their most important outcomes with complete integrity. In our fascinating chat, we explored the science of human decision-making and the critical difference between honest influence and dishonest manipulation. Key points discussed include: * Ethical persuasion builds long-term success; manipulation is a short-term win that ultimately leads to disaster. * True influence comes from highlighting genuine facts, not inventing falsehoods to create artificial pressure. * Understanding the seven universal principles of persuasion helps you build genuine trust and guide decisions ethically. Listen to the podcast to find out more . Innovabiz Substack is a reader-supported publication.
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