Kevin Perlmutter, Build Lifelong Brand Loyalty by Honouring Your Customer's Emotional Motivation - Innova.buzz 686

Episode notes

Our guest in this episode is Kevin Perlmutter, author of Brand Desire and a brand strategist who has codified the complex world of human emotion into an actionable framework. Kevin provides a system for businesses to move beyond mere transactions and build genuine, lasting connections with the people they serve. In our fascinating chat, we dive into his powerful system for creating genuine brand desire, exploring why honouring how you want people to feel is the cornerstone of a thriving business, especially in the age of AI. Key points discussed include: * Great brands make lives better by honouring their customers' deepest emotional motivations. * True differentiation comes from what loyal customers already feel, not just from a gap in the market. * In the age of AI, a leader's crucial role is guarding the line that protects human connection. Listen to the podcast to find out more . Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

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