Influencing Entrepreneurs · 2026-01-20 · 35 min
What if “doing business the right way” wasn’t just a nice idea, but something you could actually measure? In this episode of Influencing Entrepreneurs, I sit down with Dr. Tom DuFore of Big Sky Franchise Team, a Doctor of Business Administration whose doctoral work focused on virtue in business and how to measure an organization’s virtuousness. We talk through the virtuous business model, the three forms of capital it emphasizes (social, spiritual, and economic), and how Tom built a scorecard to help leaders translate values into measurable indicators like net promoter score, turnover rate, and stakeholder feedback. We also get into franchising, what it takes to turn a working business into a franchise blueprint, why home services became the top franchising category since around August 2020, and what Tom sees when companies talk about culture versus when they actually run decisions through their values. Learn more about Dr. Tom DuFore at: Like this video? Subscribe Now to Influencing Entrepreneurs: @nexagyeducation Interested in learning about Cassmer Ward? Visit: Intro/Outro music from Pixabay
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