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Index/Startups & Founders/In the Sauce
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Building the SmartCart

In the Sauce · 2026-06-25 · 54 min

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Episode notes

In this episode, we chat with Ben McKean , founder and CEO of Hungryroot, about pivoting from a CPG brand into a massive, AI-driven grocery platform. We explore how reducing consumer decision fatigue and managing owned inventory fueled their success, while Ben shares insider data on real-time household consumption patterns and what it takes for emerging brands to thrive on the platform. See Privacy Policy at and California Privacy Notice at .

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