In the Sauce · 2026-05-28 · 1h 1m
Jesse Konig is the Co-Founder and CEO of Jesse & Ben's , restaurant-quality frozen fries known for their simple ingredients and made with beef tallow and avocado oil. On this episode of ITS, Jesse tells Ali his story, breaks down why he and his partner Ben went into CPG from brick and mortar, and details about self manufacturing, building on social media, and holding off on full-time hiring until you find product-market fit. See Privacy Policy at and California Privacy Notice at .
Building a 150-Year Old Start Up67 / 100Building the SmartCartBuilding with a Backpocket CFOBuilding Content in 2026Building Tastefully Irreverent