231: Why Lattice careers and communication skills are built for the AI era, with Michele Martin from Ticketmaster

Episode notes

What's up everyone, today we have the pleasure of sitting down with Michele Martin, Senior Director of Global Brand and Integrated Marketing at Ticketmaster. Summary: Most career advice still hands you a ladder and tells you to climb. Michele makes the case for a lattice instead, the crisscross path of sideways and diagonal moves that built her range across banking, retail, a startup, and now Ticketmaster. Along the way she breaks down why the call center job she almost refused changed everything, how mentorship and sponsorship are 2 different engines, and why communication beats coding as the skill that survives the AI era. She even walks through what a genuinely good AI session looks like on her marketing team. If you've ever felt boxed in by the straight climb up, this one rewires how you think about your next move. About Michele Martin Michele Martin is the Senior Director of Global Brand and Integrated Marketing at Ticketmaster, where she leads brand strategy and ties together the channels that reach fans across sports, music, and the arts.

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