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Index/Leadership/Humanity At Scale: Redefining Leadership
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From Profit to Purpose: Rethinking Design’s Role in Society with Don Norman

Humanity At Scale: Redefining Leadership · 2025-02-27 · 40 min

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Topics in this episode

Design thinkingHuman-centered designSustainabilityHumanity-centered designDesign education

Episode notes

Can design truly make our world better? In this episode of Humanity at Scale , Bruce Temkin welcomes legendary design thinker Don Norman, co-founder of Nielsen Norman Group, to discuss the shift from human-centered to humanity-centered design. They explore how design must address societal and environmental impacts, rethink AI’s role as a creative tool, and move beyond profit-driven metrics to measure real human impact. Norman challenges traditional problem-solving, advocating for community-driven solutions and ethical, sustainable design. They also discuss the Don Norman Design Award’s mission to empower future designers. This thought-provoking conversation is essential for leaders and creatives striving to design a better world.

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