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Index/Leadership/How Leaders Lead with David Novak
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#297: Dave Ritterbush, CEO, Califia Farms - Build for what’s next

How Leaders Lead with David Novak · 2026-06-25 · 57 min

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Episode notes

Dave Ritterbush has helped lead some of the most successful consumer brands in America, including Califia Farms, Dreyer’s, and Quest, which sold for a billion dollars in 2019. And he’s learned something that most leaders never figure out: you have to build your current systems for what’s next. Make sure you have the right infrastructure, processes, and organizational capabilities before you need them, not after. If not, you may find that the biggest obstacle for your company’s growth … is your own company! Listen to this episode and get inspired to think bigger, build better, and drive real growth. This episode is for you if: You need some fresh ideas to strengthen your company culture You want to hire more proactive people Any part of your job involves creating or selling products You sense your team is nervous about AI taking their jobs Take your learning further.

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