Why Your Mobile App Strategy Is Backwards — and What to Do Instead (with Matt Hudson)
How I Grew This: Real Stories of Digital Growth · 2026-02-05 · 43 min
Episode notes
What if your mobile app strategy was holding back your entire company's growth? In this episode, Amanda and Adam welcome back Matt Hudson, founder of BILDIT, to discuss why mobile-first thinking isn't just about technology—it's an organizational imperative. From breaking down the real ROI of app investment and the myth of channel cannibalization, to preparing your ecommerce business for AI discovery optimization, Matt shares hard-won lessons on aligning teams, personalizing customer experiences, and staying ahead of LLM-driven search trends. Whether you're scaling retail, launching a mobile strategy, or wrestling with how to compete in an AI-first world, this conversation cuts through the noise to deliver actionable insights that will reshape how you think about customer engagement across all channels.