How I Grew This: Real Stories of Digital Growth · 2023-11-02 · 38 min
In this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context. Anthony is the VP of Growth at Acorns. He has been in growth and performance marketing for over ten years, driving efficient growth for businesses across telecom, financial services, food, and travel industries. Before joining Acorns, Anthony held various marketing roles at companies like NerdWallet, Rustic Pathways, PURE Group of Insurance Companies, Blue Apron, Betterment, and Dish Network.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Shifting the Search Paradigm: How Branch Discovery Powers On-Device Intent for Half a Billion Users with Harish Thimmappa85 / 100
The Viral Growth Blueprint: How Nic Weber Turned Creators Into a Scalable Acquisition Engine71 / 100
The Ad Monetization Paradox: How User Experience Drives 3x Revenue Growth with David Leviev73 / 100
Why Your MarTech Stack Is Broken - And How to Fix It Without Starting Over with Rebecca Nackson52 / 100
Reclaim Your Brand Voice and Rise Above the AI Slop with Chris Silvestri82 / 100
