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Index/Marketing/How I Grew This: Real Stories of Digital Growth
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[Greatest Hits] Growth Marketing Team Lead at Zalando: Mariana Kuiken - How to Leverage Disruptive Marketing Trends

How I Grew This: Real Stories of Digital Growth · 2024-01-25 · 33 min

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Topics in this episode

Performance marketinghigtmariana kuikendisruptive marketing trendsgrowth marketing lead

Episode notes

In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance marketing and disruptive marketing trends to grow their businesses. Mariana is currently the Growth Marketing Lead at Zalando, where she works on developing new marketing opportunities through machine learning advertisements, user-automated content and augmented reality. Before that, she held various marketing roles at companies like Delivery Hero and LightInTheBox.

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  • Mindset - Stay On MissionStay Hungry · on Performance marketing76 / 100
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