Hotel Tech Insider · 2026-07-20 · 26 min
How do you modernize the technology behind 70 hotels without overwhelming the people responsible for running them? In this episode, Peter Twachtman, CEO of Lark Hospitality, explains how one of the fastest-growing independent hotel management groups is building a scalable technology and operating model across more than 70 properties in 22 states, Mexico, and Canada. Lark specializes in independent and branded hotels with fewer than 150 rooms. After growing from roughly 20 hotels and merging with Life House, Peter and his team consolidated the portfolio around a core technology stack that includes Mews , Akia , Toast , and Hotel Investor Apps . The surprising lesson is that selecting the technology may be the easy part. The harder challenge is determining which data should serve as the source of truth, introducing change at a pace hotel teams can absorb, and remaining willing to replace systems that stop evolving with the business. In this episode we go through: How to establish a reliable hotel data foundation. Peter explains why Lark prioritized clean financial, PMS, and point-of-sale data before attempting more advanced analytics or AI applications.
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