Hotel Tech Insider · 2025-10-07 · 28 min
What if your team could double productivity - without adding a single new hire? In this episode, Diego Fernández, CEO of Port Hotels , reveals how his 11-property Spanish hotel group is scaling smarter by automating repetitive work and treating technology as an investment, not a cost. Takeaways: Build for scalability, not complexity: Learn how Port Hotels is using a unified PMS ecosystem to operate 11 hotels as efficiently as one. Free your team from repetitive work: Discover how AI and automation are helping staff shift from manual data entry to guest-facing, value-creating roles. Rethink ROI on tech: Hear Diego’s simple but powerful framework for pitching new technology projects to owners - turning “costs” into high-return investments. Port Hotels even tested service robots - not to replace staff, but to give them back time to
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