Hotel Moment · 2026-07-22 · 36 min
In this recast episode of Hotel Moment, Karen Stephens sits down with Bashar Wali, founder and CEO of Practice Hospitality and This Assembly. With over three decades of experience in the hospitality industry, Bashar brings a refreshing perspective on creating immersive and human-centered hotel experiences. Tune in as they discuss: Why passion is the most underrated quality in hospitality and how looking at human behavior, rather than trends, creates lasting impact How hotels can balance technological innovation with the crucial element of human connection The difference between "memorable" and "forgettable" hotels, and why this distinction matters more than traditional ratings Why loyalty programs often miss the mark, with Bashar declaring "Points are not loyalty. Points are bribery!" How hotels can learn from retail's commitment to removing friction from the customer journey The concept of ultra-personalization as the future of luxury in hospitality Bashar also shares his perspectives on hotel marketing in the digital age, the misuse of "Instagrammable moments," and why hoteliers need to think of themselves as retailers with perishable inventory.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Why the best luxury hotels don't sell exclusivity - They build connection67 / 100
Keeping an authentic voice when AI can't read the room75 / 100
How hotels turn data overload into profit growth50 / 100
The AI booking shift: What hoteliers need to do now56 / 100
Recast: How Swiss Deluxe Hotels redefines luxury hospitality with tech | with Wilhelm Luxem56 / 100
