Hitting The Mark · 2025-11-06 · 50 min
Miki Agrawal founded the period underwear brand THINX, which everyone listening to this show remembers for its ad campaign running in the NYC subways, featuring grapefruit and eggs to represent menstruation. In 2019, Miki founded TUSHY, where she rebranded the modern bidet. Her latest venture stopped me in my tracks: HIRO Diapers, the world’s first diapers that are digested by Fungi. In this episode, we delve into conscious capitalism, the reduce and regenerate model, and brand growth through community building. Throughout we talk about all things creative and brand, naturally.
[untitled]: José Chayet & Dan Lilienthal, Co-Founders67 / 100
Air: Tyler Strand, Co-Founder, CTO & COO
IZIPIZI: Charles Brun, Co-Founder
Linden Creek: Alisa Sparks, Founder & CEO
Archer: Eugene Kang, CEO & Founder