Hitting The Mark · 2025-12-04 · 44 min
Eugene Kang grew up stocking shelves in his parents' gas station convenience stores, then one day took a mesmerizing bite of beef jerky at a small roadside stand, tracked down the maker, and eventually bought the business with his aunt. Fast forward to today, he grew Archer into America’s No. 1 premium jerky brand with 30 SKUs in 30,000 locations nationwide, and on this episode he shares all the lessons learned during the company's recent re-brand.
[untitled]: José Chayet & Dan Lilienthal, Co-Founders67 / 100
Air: Tyler Strand, Co-Founder, CTO & COO
IZIPIZI: Charles Brun, Co-Founder
Linden Creek: Alisa Sparks, Founder & CEO
HIRO (TUSHY, THINX, etc): Miki Agrawal , Founder